JR Farms - Custom D2C eCommerce Platform + CMS

JR Farms, the agricultural brand under the Jaipur Rugs group, needed a complete D2C digital presence to sell their products directly to consumers online. No eCommerce platform existed - sales were limited to offline channels.

Beyond the storefront, the team needed to manage products, update content, and run promotions independently - without depending on a developer for every change. Off-the-shelf platforms like Shopify or WordPress either didn't match their operational requirements or introduced limitations they couldn't work around.

They needed a fully owned, custom solution - website, mobile app, and content management - built specifically for their workflow.

We built a complete custom eCommerce ecosystem from scratch. The customer-facing website handles product browsing, cart, checkout, and order management. A React Native mobile app was built in parallel and taken to pilot stage.

The CMS was built on Next.js - a fully custom admin panel giving the JR Farms team complete control over products, pricing, images, content pages, and promotions without any developer involvement. The same Next.js framework powers both the customer-facing site and the admin CMS, keeping the stack unified.

No third-party eCommerce platform dependency - the entire system is owned and controlled by the client.

Live D2C sales running through the website - JR Farms moved from offline-only to a functioning online sales channel.

The internal team manages all products and content independently via the custom CMS. No developer is needed for day-to-day updates, new product additions, or content changes.

The fully custom stack means no platform fees, no feature limitations, and complete ownership of the entire system and data.

Live

D2C sales running

Custom CMS

Zero dev dependency

3 platforms

Web + App + Admin